Discover how easy SRS is to start using! We would love to tell you how our service can service your organization. Book a demonstration!

Take responsibility of your leads
Take your student recruitment process to the next level
Discover how effective recruitment can be done

What is SRS?

Student Recruitment System (SRS) is a system that supports, simplifies and structures your leads generation and follow up process. SRS will save you both time and money by effective communication and budget allocation. SRS will add structure and move your organization from being reactive to being proactive.

 Click here to learn more about how SRS can benefit your organization


Correct Communication

Communicate in a quick, relevant and professional manner towards prospective students.

SRS collects incoming data from all different marketing channels that an organization has and merges these into one inbox. From the inbox the user can filter the data as one wants and communicate proper to every target segment, thus saving time and ensuring a unified and professional communication with the use of e-mail templates. With correct and quick communication an organization can prevent loosing prospective students.


Improved Decision Making

Take better business decisions for your organization based on updated and segmented data from your recruitment efforts

Since SRS merges all student recruitment into one flow SRS enables the user to view aggregated data on the organizations performance and pipeline. SRS provides the user with an overall view on its recruitment activites and their outcome.


Return On

Know the ROI of each marketing channel and optimize the effect of your marketing

Within SRS the user is able to follow a lead from its first point of contact until the lead actually converts into a student. By having the whole process within SRS the system is able to provide the user with relevant statistics of the actual performance of its marketing channels and internal workflow.

What our customers say about us
Dalarna University
SRS has been an incredibly useful tool for us to communicate with prospective students, in a time efficient and personal way.
I have fast and easy access to important statistics and I can easily measure which of my marketing investments have led to an increased amount of applicants. SRS is very beneficial to me since it enables me to see how I should distribute my marketing budget to get the best ROI. Being able to create forms (that even work offline) that I can use for gathering leads on our webpage or whilst at fairs, without any technical knowledge, is one of many priceless functions in SRS. The ability to import data via Excel or API links to third party portals makes SRS perfectly adapted for student recruitment and the education industry. In my opinion though, the best thing about SRS is the team behind the product that continuously work with its development and offer fantastic customer support.

Michael Oppenheimer. Director of International Recruitment. Dalarna University


We use this tool to communicate with our students, both old and new. Smooth and simple!

Mälardalens university
The SRS is an invaluable tool in our international student recruitment! The technical skills and service-mindedness of the team behind SRS is second to none.

Johanna Forsström, head of international recruitment
An excellent tool and I continuously find new advantages with it.

Cecilia Hillergren. Director of Marketing. NTI-Skolan
We are very satisfied with SRS. It is a straightforward and flexible system that helps us to handle our many applications. We are also very happy with the speedy tech support.

Camilla Pettersson, Administrator at Plushögskolan


EMG - the Group behind SRS - is the market leader of education marketing in Northern Europe headquartered in Stockholm, Sweden. EMG reaches out to students worldwide through its leading online services, comprehensive media partners, print, school visits and education fairs.

EMG operates in all the Nordic countries, Germany, Netherlands, UK, France, Russia and globally via the site The group currently employs 110 co-workers and is partly owned by Novax (the investment company of Axel Johnson which in total has 17 000 employees and a total turnover of over 5 billion EUR).


The dream behind Media Group, previously Studentum Group, began in 2001, in a living room in Stockholm, Sweden. Three students searching for education programs realized that there were no suitable services for finding educations online. They decided to launch the first comprehensive online marketing platform for educations in Scandinavia. Due to the success of this idea EMG expanded into a number of different markets culminating in the global site, which connects schools and students from around the world. Today, EMG is the market leader of education marketing in Northern Europe. The group currently has local offices in Sweden, Norway, Denmark, Finland, and Germany. The main office can be found at Blasieholmen in central Stockholm, far from the living room where it all began. International touch is everywhere; half of all employees at EMG come from other countries than Sweden. EMGs vision is to help everyone in the world find their future education and the right training for their requirements. The group drives some of the most visited educational search engines internationally, attracting over 2 million visitors per month.

Vision: To help everyone in the world find their future education.
Core values: Results, Professionalism, Innovation, Teamwork, Joy and Commitment.


Dan Spinelli Scala

Background: Dan has a Master degree from Stockholm School of Economics within strategy and management where he wrote his master thesis on Lean Management in the service sector. Before joining EMG in 2013 he worked at Ernst And Young for two years as a management consultant focusing on Supply Chain and Operations.

Ask Dan about: SRS, Strategy, Sales, Process improvement, Pricing, Presentations/Demos or football!

Paradox: Even though he has a father from Rome his temper is under control when driving a vehicle.

Hanna Franken
Business Developer

Background: Hanna has a certificate in Business Management at IHM Business School and studied International Sales and Marketing for two years. She gained a lot of international experience working with marketing for an English company based in Malawi. Before joining SRS in 2016 she worked within the telecom sector with B2B Sales and Customer Development.

Ask Hanna about:SRS, implementation, customer relations, project, restaurants and hiking!

Paradox: Even though she is a food enthusiast she hardly never cooks.

Erik Karlsson
Lead developer

Background: Erik has been studying in both Uppsala, Sweden and Freiburg, Germany. He has extensive studies in programming from both University of Uppsala and University of Freiburg. Before joining SRS, he worked at and as a self-employed programmer.

Ask Erik about: Everything that concerns hardcore programming and databases.

Paradox: A nerd, but social.

Henrik Agner

Background: Henrik is a self-learned IT-wizard with experience working in various different areas within IT. He started off his career at Ericsson as a phone support manager and worked his way up to IT-infrastructure specialist. When his department was outsourced to India he was at Tieto for a short time, before starting to work more in programming prior to joining SRS.

Ask Henrik About:Everything that concerns technology, floorball or history.

Paradox: Works with programming but still love all kind of sports.

Theodor Zettersten

Background: Theo studied IT at the Royal Institute of Technology in Stockholm and has been passionate about Computer Science from a young age. After doing his Masters Thesis at a game-development company in Singapore, he has been working at Studentum as well as running a startup business of his own. In the SRS Team he has focused on front-end development and UX.

Ask Theodor about: Anything in computer science, cloud computing, startups or mountain climbing.

Paradox: Although he has lived and grown up in 6 different countries, he does not speak any foreign language except for english.

Discover how easy SRS is to start using!
We would love to tell you how our service can service your organization.

Book a demonstration

Or call +46 72 301 80 23



Phone: +46 8-509 106 93




Karlavägen 104,

115 26 Stockholm

Mailing adress:

Box 7165
103 88 Stockholm